To evaluate the role of digital marketing and e-commerce on consumers’ perceptions for Lancôme and Dior Cosmetics in UAE 4. To determine the digital branding strategies of Lancôme and Dior cosmetics to generate online leads to increase the market share Proposed Research Questions 1 15+ Market Research Proposal Examples - PDF | Examples PDF | Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of | Find, read and cite all the research you need
15+ Market Research Proposal Examples - PDF | Examples
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Download Free PDF. Kiran Kumar. Download Download PDF Full PDF Package Download Full PDF Package This Paper, studtsample research proposal on e marketing. A short summary of this paper. Download Download PDF. Download Full PDF Package. Translate PDF. MKT Dissertation Proposal Form This Form will be studtsample research proposal on e marketing electronically on Unihub. Name: KIRAN KUMAR VATHADA Student Number M Middlesex E-mail address KV Live.
uk Home e-mail address designerkk gmail. This is your research proposal, and as such is an indication of what you intend to do for your dissertation, rather than a rigid plan.
It is very likely that your final dissertation will vary from your initial proposal in some respects. However, the proposal is the first stage of your project, and an important starting point for your research and for your discussions with your supervisor. It will help you to plan your work and to focus on the purpose and structure of your final dissertation. Please refer to the Module Handbook for detailed guidelines on how it will be assessed. Word limit: Max. Luxury cosmetics brand due to its profound benefits is also shifting towards digital medium to attract the customers.
It is not only helping luxury cosmetics brands to increase their customer's but is also providing them with the benefit to persuade the consumers for repurchases. Digital branding is considerably a flourishing concept in the corporate world. In the past few years, digital branding has grown considerably leading to significant changes in marketing practices.
The power of e-commerce and e- word of mouth is increasing and has tolerated significant impact on consumer brand perception. Digital marketing facilitates the promotion and sale of products or brands vie electronic media, studtsample research proposal on e marketing.
Therefore, the luxury cosmetics brands that are seeking leverage in the market employ digital marketing techniques to mount the challenges.
All these interactions through digital marketing are incorporating many changes in the luxury cosmetic brands of UAE. In UAE, many digital marketing tools such as website, Mobile Marketing, Advanced Analytics, Marketing Automation, Search Engine Optimisations, Search Engine Marketing, Social Media, Google Ad words, and Pay per Click, etc.
Digital marketing and its associated channel play a significant role in the success of the brand and helps in gaining competitive advantage Bray, et al.
It helps in getting consolidated views of the customers and helps in understanding their studtsample research proposal on e marketing and expectations across all channels. Luxury brands of UAE use the information that is obtained through digital sources for coordinated customers experiences, creation and anticipation of consistency that helps in moving the customers along the buying cycle Chaffey, et al.
For the purpose of this proposed research study, a case study of Lancôme and Dior is selected to investigate the impact of digital marketing on buying behaviour of customers. For this purpose, qualitative research methodology will be adopted to investigate the impact digital marketing on consumer perception of Lancôme and Dior in UAE 3 Literature Review: Identify what research has been done and your choice of topic.
Quote the references, the work done, the gaps not researched and how you will develop the research question from these gaps. Digital marketing has provided the way for new opportunities and exploration of new ideas through various new tools and techniques. In UAE, almost all types of business are employing digital studtsample research proposal on e marketing as the tool to attract customers. Digital marketing of cosmetic brands in UAE is pervasive as it allows the consumers to gain access to the information at any time and any place.
Since the initial phase of the internet, marketers have regarded digital media as the source to generate consumer traffic, studtsample research proposal on e marketing.
The luxury cosmetic companies of UAE that have understood this evolution are prudently shifting towards digital interactivity and has made it core focus of their marketing strategy and are substantially reshaping their priorities, budgets, skills and processes Ling, et al. Hsin Chang and Wen Chen commented that on the digital mediums, the annual global spending has massively increased along with the growth of the concept of e-commerce.
With the passage of time, the consumers are more relying on the digital medium for making purchases. However they also allow the customers to share, comment and exchange their ideas and information and their experiences about the brands and its products with the other customer's Darley, et al. Such digital medium also helps the companies to create and sustain customer loyalty.
The use of digital marketing mediums bears a significant impact on the business and its environment Edelman, Therefore, the cosmetic companies strive to investigate into the driver of e-brand loyalty and the digital marketing strategies to retain and increase their number of customers.
The digital medium provides the company with the information rich platforms where they can share their products information with the customers and can communicate with their customers quickly.
A portion of the key digital strategies mentioned below; 1. It facilitates the customers in finding the web pages more easily Verhoef, et al. Besides, it is a standout amongst the most imperative methods of promoting that is utilised by different associations to achieve their marketing objectives and targets in an appropriate way Bray, et al.
It helps in reaching to new consumers through the referrals that are through the word of mouth Hernández, et al. Strategies to Create Brand Awareness through Using Digital Branding According to EdelmanDigital Marketing is not just conventional marketing method. It is not only a quicker or studtsample research proposal on e marketing up to date channel.
It is another way to deal with advertising Edelman, Digital marketing is a term used to allude to marketing that uses electronic mediums like PCs, cell phones and tablets to draw in the purchasers. The majority of marketing persons have diminished their publicising spending plan to re-allot more cash on digital marketing Edelman, studtsample research proposal on e marketing, A large portion of the promoting means and methodologies led in the late years and decades have gone for mass marketing; however the movement in the field is towards direct advertising as an essential promoting system Hernández, et al.
Digital marketing and online advertising frequently take in a specific way or procedure. This procedure in this setting has known as the first advertising channel. This review has accomplished through SEO, online journals and so forth Rowley, The better SEO, or the better nature of the substance, studtsample research proposal on e marketing, the more activity an organisations' site creates for its customers.
The three level of Digital marketing procedure depicted in the figure below, studtsample research proposal on e marketing. From these leads, a little message on the website will persuade the customer to brought deals to a close and make purchases.
Rowley further commented that the Digital marketing procedure could adequately follow through utilising effective strategies. At the point when this information on digital marketing has investigated, the organisation will get helpful data about the conduct of the shoppers during marketing procedure.
By nearly studying the channel handling, the luxury cosmetics brand can enhance it can utilise it for attracting more customers Rowley, It has observed that the luxury brand companies through implementation of effective brand strategies can influence buying behaviours of the consumers. Digital online platforms facilitate the luxury brand businesses in understanding the want, needs and perceptions of their customers.
Brown, et al. Through the digital medium, luxury cosmetics brands can display their products along with eth detailed description of the product. The customers through such studtsample research proposal on e marketing can evaluate and analyse the products and can quickly make the buying decisions.
Digital Brand Strategy to Generate Online Leads To Increase Market Share Chaffey, et al mentioned that digital marketing place is currently more fruitful than at any other point in history. However, digital and online mediums are rewarding only when the companies become able to master its studtsample research proposal on e marketing and rise above the level of its competitors.
One of the biggest challenges that digital marketing faces is to increase the traffic of e-stores for increasing their sales. For the luxury cosmetics brands, to find out the right time and place to be on the online platforms in order to stand out from other similar brands is a massive challenge.
The growth of the e- commerce has further made it difficult for the companies to attract the vast amount of customers that are needed to increase the sale of the business. According to Smith below are some of the strategies that luxury brands can adopt to grow their online community and to generate customers traffic. What is it precisely that you are attempting to find out? A clear statement of the purpose of your research is necessary, either in the form of a hypothesis or a research studtsample research proposal on e marketing. Your research findings will be measured against your statement of research objectives, so they should be clear studtsample research proposal on e marketing achievable.
The objective research aim is to propose a study, is to analyse the importance of Lancôme Cosmetics as a brand competing with Dior using digital branding strategies. The goals of the proposed study could formulate as below: 1. To examine the digital branding strategy of Lancôme and Dior Cosmetics in UAE 2. To analyse the strategies to create brand awareness about Lancôme and Dior Cosmetics in UAE using digital branding 3.
To determine the digital branding strategies of Lancôme and Dior cosmetics to generate online leads to increase the market share Proposed Research Questions 1. Studtsample research proposal on e marketing is the digital brand strategies used in the luxury cosmetic Industry? What are the strategies to create brand awareness through using digital branding?
What is the digital brand strategy to generate online leads to increase market share in luxury cosmetics industry? Describe the techniques you plan to use to analyse the data you collect. Provide a rationale on how you will be able to test your hypothesis or evaluate your research question.
The exploration approach for the proposed study will be inductive because the examination inquiries are required to be produced relying on the research methodologies has intended for responding exploration questions. It is evident that the exploration methodology is inductive when the theory linked to research questions or objectives after a gathering of the data. Research Strategy For this proposed study, the research strategy will be the surveys because it will help in gaining insight into the ways through which the use of digital marketing can have an impact on the perceptions of the consumers of Lancôme and Dior.
For the purpose of this survey, a closed-ended questionnaire will be used. The participants will be provided with the options in the questionnaire to record their response. The secondary data for this proposed study will be obtained from online sources, books, e-books, studtsample research proposal on e marketing, libraries and digital libraries such as EBSCOHost and Emerald Insight, etc.
Marketing Research Proposal
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Consumer Perception: A Study on E-Marketing Sonal Thakur1 & Dr. Rajinder Aurora2 1Research scholar at JJTU and faculty at CBS, Powai 2Faculty at IBS and Research Guide at JJTU Abstract: The new way of marketing and distribution of the goods and services is 15+ Market Research Proposal Examples - PDF | Examples · Research Paper on E-Commerce Challenges and Opportunities 1. E-commerce: Opportunities and Challenges *Mr. Amith Vikram MA * * Asst. Professor, Department of Management Studies of Koshys Institute of Management Studies, Hennur Baglur road, Bangalore – Email: blogger.coma@blogger.com cell: ABSTRACT E-commerce as anything that involves an
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